Packaging Design
*
Packaging Design *
AREAS OF SERVICE
Concept development. Market research & trend. Structure & component renderings. Design explorations. Vendor management. Color explorations. Consumer insight test. Production design.
EXPERTISE IN
Retail (Target, Costco, Ulta, Sephora, CVS, Walmart) merchandise (shelf strip, shelf unit display, gondola display, palette display, FSUD, POP display etc.) Bundle packagings. Gift sets.
Selected Works
Strategic packaging rooted in clear brand positioning—design you can feel before you experience the product.
PanOxyl RedesignRefreshing & modernization a legacy OTC brand - #1 best selling acne wash in the US.
See this deck for redesign strategy, explorations, and before & after.
Blue Lizard Sunscreen RedesignA bold reimagining of a #1 recommended mineral sunscreen brand. See this deck for redesign strategy, explorations, and before & after.
Curology redsignImproving shopability and standing out in retail stores for better recognition and recall - launching in 2026.
See this deck for redesign strategy, and explorations.
