Brand Identity ❋ Creative Strategy ❋ Design ❋ Packaging ❋ Merch ❋ Production ❋ Social Media ❋ Campaign & Storytelling ❋

Reina Works.

is a creative service studio crafting strategic work designed to make you feel.

Established in 2025 and led by Reina Sugiyama, Reina Works offers visually driven work that makes people feel.

Deeply tapped into current culture and consumer psychology while navigating a rapidly shifting social media landscape, our core value is delivering memorable information simply and dynamically, with authenticity at its core.

Curious by nature and grounded in empathy and compassion, our goal is to bring a little more ease and dreams into people’s world through the work we create.

Founder & Creative Director

Meet
Reina

Hello! I’m a multi-disciplinary creative who’s spent 20+ years shaping products, brands, and stories that ride the cultural wave.

Born in Tokyo, raised around the world, and trained at Parsons in New York, I’ve led creative for brands like Curology, PanOxyl, Uniqlo, American Eagle Outfitters, Abercrombie & Fitch, and more.

Passionate about creating fresh & high energy work, my taste and style have always centered around simple, bold visuals—born from a lifelong craving for relief and openness in the middle of a busy, multi-cultural life. I pride myself on creating work that resonates across generations and cultures.

Today, I help emerging and established brands find global cultural relevance in a deeply human way—especially in a world being reshaped by AI. My focus is bringing taste and essence to every touchpoint through thoughtful product and packaging design, distinctive visual identity, and building brand worlds that resonate.

When I’m not in LA or moving between Tokyo and Osaka, you’ll probably find me outside in the sun or on my mat practicing yoga and breath work.

Let's work together